Best Cruelty-Free Beauty Brands

May 31, 2017

Let’s talk beauty. Makeup and other beauty products account for probably 30 percent of my expenses. Personally, I think that’s a lot however, I realize compared to other beauty bloggers and gurus my measly 30 percent is nothing. With my jump to shopping ethically, I extend the ethical mindset to my makeup.

Since this is an ethical blog, it’s only fair that I blog about the best, in my opinion, ethical beauty brands.

Beauty Products that Safe for All

When I initially made this jump, I didn’t realize how much of the products we consume/buy are manufactured and produced in questionable conditions. I’ve caved several times since then, buying from Forever 21, because let’s be honest, Fair Trade is expensive. Regardless, the area that I have maintained my sobriety is in the beauty department. I’m proud to say all of my makeup is produce by companies that are cruelty free and/or are converting to vegan products! Eventually, I want to get to the point where all my products are completely vegan and organic but, baby steps.

If you’re looking to make the switch, for moral purposes or you’re just trying to buy quality products, I’ve comprised my favorite ethical brands and products that you might want to try.

This list ranges from low to high end.

Cruelty-Free is the Way to Be


I feel like we all know about this gem. Products reach as low as a $1. Anytime I can get makeup for a dollar I’m good with it. Not only is the brand hella affordable but, it’s certified cruelty free! The quality is awesome for the price but, I will say you don’t always get the same amount when you compare to other brands but, with the pricing that low who cares?

Favorite product(s): Baked Highlighter, Hydrating Bubble Mask, Expert Liquid Liner


I’ve been using NYX for years! The price is just right for me. Whenever I walk into Ulta I go straight for their display. It’s a great drug store brand that isn’t a drug store brand. While it’s not organic, they do claim to be 100% cruelty free. Their products are really great quality for the pricing and I even prefer it to some of the high end brands that are on this list. The colors are so vibrant and the longevity of some of the products rival the more expensive competitors. I’m completely in love with their brow products. I’ve used them for several years religiously. If you’re looking for vibrancy for less go with NYX.

Interesting find, when looking up NYX it seems their parent organization is L’Oreal, who also owns Urban Decay. While PETA confirms that NYX and UD are cruelty-free, they state that L’Oreal in itself does in fact test on animals. Weird.

Favorite product(s): Pigments, Eyebrow Gel, Auto Eyebrow Pencil


Milani is a great brand if you really enjoy rich pigmented colors for cheap. Along the same price range as NYX, I’ve never been disappointed using this brand. I’ve used the blushes and the Conceal + Perfect 2 in 1 foundation. The foundation is really good coverage for only being around $10. They’re cruelty free of course and I believe they’re working on becoming vegan. There’s a page titled ‘Vegan’ on their website but it’s under construction. I like Milani because as POC they have good shades that play well with my skin tone. Also, their blush line is hella cute.


Favorite product(s): Baked Bronzer and Rose Powder Blush

mineral fuse

Nail polish is definitely something I’m strict on when it comes to ethics. Did you know a lot of nail polishes have formaldehyde and other hard to spell chemicals?!?!?! It’s a scary thing to consider when you realize that throughout the day you’re constantly putting your hands on your face and in your mouth… not to mention your pets or worse your babies! My point is I play no games when it comes to my nail polish. That’s why I only use a few brands strictly and Zoya is one of them! It’s all natural and nontoxic which puts my mind at ease.

They also, sell lip colors.

Favorite product(s): Whisper Collection & Matte Velvet Collection

Published Works

The only other nail polish I buy is Mineral Fusion. They sell other beauty products as well however, I’ve only tried the nail polish which is sold in Whole Foods. Mineral Fusion is all natural but, that’s not all, it’s eco friendly, in that they package using recycled materials, and it’s free of gluten! I didn’t realize makeup had gluten in it. This brand does advertise that they do not test on animals and they’re partners with the National Coalition for Domestic Violence! How great is that?!

I decided to try Mineral Fusion after watching YouTuber Naptural85 rave about it. Now I’m in love.

Here are some of their other products that I’ve yet to try.

Favorite product(s): Slate Nail Polish

Kat D

Did you know Drew Barrymore had a makeup line? I didn’t until a few months ago. Not only is she starring in a kickass show (seriously guys go watch Santa Clarita Diet) but, she’s cranking out kickass cruelty free beauty products! You’d think it’d be hella expensive since I don’t know, she’s a celebrity but, nope totally affordable.

Favorite product(s): Sunshine Fragrance


Kat Von D products are literally every girl or guys’ best friend when they’re having a fucked up skin day. I can’t tell you how many times her Lock-It Tattoo foundation saved me when I was looking gross. It’s on the more spendy side with the foundations being over $30 and lipsticks around $20 and up. Also, I will say that her line of makeup is heavy so if you’re not into full coverage this might not be for you but, I don’t wear it everyday so my pores are happy. I guess the idea is that this makeup is so impenetrable that you can cover up tattoos without anyone knowing. This brand is cruelty free and almost 100% vegan. I’m not a fan of her lippies but, I have friends whom like them.

Favorite product(s): Lock-It Foundation and Shade + Light Contour Palette


I’ve only just come to discover the amazing brand that is Too Faced. It’s incredible! I’ve only a few products but, I’m definitely a fan. 100% Cruelty Free, I don’t mind so much spending the extra money to support this company. The products are great quality and I’ve never heard any negative things about the pigments of their palettes, though I still need to test those out. 

Favorite product(s): Born this Way Foundation and Better than Sex Mascara



So there you have it. My go to ethical beauty brands. Give them a try and let me know what  you think. Do you have any favorites that aren’t featured? List them in the comments below. I’d love to try something.

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By Brooke